The new Balm Pop line by L’Oreal
L’Oreal’s been dropping balms, baby!

They recently unleashed three new lines of lip balms, each offering a different level of coverage. There are the Balm Nudes for sheer color, the high coverage glossy Balm crayons — your tickets to full-on pigment paradise — and the Balm Pops (four of the six available shades shown here) for medium coverage.

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Four of the six L’Oreal Balm Pop lip balms, $7.99 each
First, that’s a lot of lip balm…

Unless you spice them up with lip liner, lipstick or gloss, at some point, some of the shades start to look the same.

At least they do on my pigmented lips, but since my frequently dry, flaky pout can use all the moisture it can get, I can’t help but make crazy Jan Brady eyes whenever I spot a new lip balm on a store shelf.

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L’Oreal’s new Balm Pops ($7.99) are pretty cool… Smooth and non-sticky, with a faint brown sugar flavor and scent, they feel a lot like Benefit’s $18 tinted Lip Balms.

From left to right: Wild Lily, bold Blush, Fiery Red and electric Pink

Wild Lily

Bold Blush

Fiery Red
Electric Pink

Compared to Benefit’s Balms, though, these are much more pigmented and offer more coverage (similar to the MAC Patentpolish Lip Pencils). The highly moisturizing formula lasts about two hours for me, which is pretty typical for a balm…but not totally ideal.

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I really like wearing these with blue or khaki smokey eyes (like what I’m wearing in these pics), where I think the casual coverage and light shine balance well with the dressed up eyes.

PRICE: $7.99 each
AVAILABILITY: available now in six shades at drugstores, Ulta and online
MAKEUP and beauty blog RATING: A- (Good deal for the price, but they’re balms, so wear time isn’t one of their strengths.)

Your friendly neighborhood beauty addict,

Karen